Over the years, I haven’t shared my work online and have been working in the dark. While it’s fortunate not to be in the spotlight, it also comes with a lot of regrets. A friend suggested that I start sharing what I’ve learned online, so I began using LinkedIn more often.
A few days ago, I posted on my LinkedIn about long-tail keywords and their importance in SEO. I had been too lazy, but then I decided to write blogs on topics that I have gained experience with over the past 8 years. I used to write about technology, gadgets, and other topics online, and made a small impression as Abdu Geek online.
Let’s start with the long-tail keywords blog.
SEO beginners often ask this question: How can I rank my first keyword on Google?
While there isn’t a magic bullet for fast and free organic traffic, there are some strategies you can try to boost your search engine rankings and bring more visitors to your website.
Back in 2014, I didn’t know anything about SEO when I started my first blog. It was long-tail keywords that got me on the first page and motivated me to dive further into it.
In case you’re not familiar, long-tail keywords are specific, targeted phrases that are more descriptive and less competitive than short-tail keywords (like “shoes” or “vacuum cleaners”). For example, “men’s leather dress shoes” or “best upright vacuum cleaners for pet hair” are both examples of long-tail keywords.
Let’s take another look. You want to sell an iPhone for $800. So, instead of targeting a keyword like “iPhone 13,” you can try going for a longer keyword that many people might be searching for but is being targeted by fewer people. For example, “used Purple iPhone 13 in $800.” This may be a keyword that many potential buyers are searching for but is not being targeted by many SEOs.
Here are a few reasons why long-tail keywords are important for SEO:
1. Lower competition:
Long-tail keywords are less competitive than short-tail keywords, which makes it easier to rank for them in search engines. Since they are more specific and targeted, they attract less traffic, but that traffic is often more qualified and more likely to convert.
These KWs can be easier to rank for. Since long-tail keywords are less competitive, it can be easier for your website to rank highly in search results for these phrases. This can be especially helpful for small businesses that may not yet have a lot of authority or backlinks to their website.
Long-tail keywords are often cheaper to bid on in paid search advertising than short-tail keywords. By targeting long-tail keywords, you can often get more clicks for less money, which can improve your ROI and stretch your advertising budget further.
3. Improved search engine rankings:
By targeting long-tail keywords, you can improve your search engine rankings for specific topics or niches. This can help you attract more traffic to your website, increase your visibility in search results, and build authority in your industry or niche.
4. Better user experience:
Long-tail keywords help you create content that is more focused on your target audience’s specific needs and interests. By providing relevant and useful content, you can improve the user experience on your website, which can lead to higher engagement and more repeat visitors.
5. Higher conversion rates:
Long-tail keywords are more specific and targeted, which means that visitors who find your website through these keywords are more likely to be interested in your product or service. This results in higher conversion rates and a better return on investment (ROI) for your SEO efforts.
6. Potential leads:
They can help you attract more targeted traffic to your website. When someone searches for a long-tail keyword, they are usually more specific about what they’re looking for. This means that if your website ranks well for a long-tail keyword, the traffic you receive is more likely to be interested in your products or services.
They can help you stand out in a crowded market. By targeting long-tail keywords, you can differentiate your business from the competition and attract a specific group of customers who are looking for exactly what you have to offer.
So if you’re looking to improve your search engine rankings and drive more targeted traffic to your website, consider incorporating long-tail keywords into your SEO strategy. You’ll be surprised at the results!
By using long-tail keywords in your SEO efforts. Give it a try and see how they can help boost your search engine rankings!
F.A.Qs: How to rank faster with long-tail keywords
Here are some of the frequently asked questions about long-tail keywords and their use in ranking on Google:
Q: What are long tails in keywords?
Ans: Long-tail keywords are more specific and longer phrases that people search for on search engines. They are typically longer than traditional keywords and more targeted towards a specific topic or niche.
Q: How do I find long-tail keywords?
Ans: You can use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find long-tail keywords related to your niche. Look for keywords with low competition and a high search volume.
Q: What are long-tail and short-tail keywords?
Ans: Long-tail keywords are longer, more specific keyword phrases that are less frequently searched but are more targeted to a particular topic or niche. Short-tail keywords are shorter, more general keyword phrases that are more frequently searched but are less specific.
Q: Why is it called long-tail?
Ans: Long-tail keywords are called “long-tail” because when you plot a graph of the frequency of searches for different keywords, the most frequently searched keywords (short-tail) are on the left of the graph and have a steep drop-off, while the less frequently searched, more specific keywords (long-tail) are on the right of the graph and have a longer, flatter “tail” of searches.
Q: How long is a long tail keyword?
Ans: The length of a long-tail keyword can vary, but it typically consists of three or more words that are more specific and targeted to a particular topic or niche.
Q: What is long-tail example?
Ans: An example of a long-tail keyword is “best hiking shoes for women with wide feet.” This keyword phrase is more specific and targeted to a particular niche than the short-tail keyword “hiking shoes.”
Q: Why is long-tail important?
Ans: Long-tail keywords are important because they are less competitive than short-tail keywords, which makes it easier to rank for them in search engines. Additionally, long-tail keywords attract more targeted, high-quality traffic to your website, which can lead to higher conversion rates.
Q: What is the opposite of long-tail keywords?
Ans: The opposite of long-tail keywords are short-tail keywords, which are shorter and more general keyword phrases that are more frequently searched but are less specific.
Q: Why should I focus on long-tail keywords for faster rankings?
Ans: Long-tail keywords are less competitive than broad keywords and are more targeted towards specific user needs. This means that it is easier to rank for long-tail keywords than for broad keywords, and you are more likely to attract high-quality traffic to your website.
Q: How should I use long-tail keywords in my content?
Ans: Use long-tail keywords in your content naturally, without overusing them. Place them strategically in your title, meta description, headers, and throughout your content.
Q: How many long-tail keywords should I target in my content?
Ans: There is no set number, but aim to target a handful of long-tail keywords per page or piece of content. Focus on creating high-quality content that naturally includes long-tail keywords.
Q: How long does it take to rank for long-tail keywords?
Ans: It depends on the competitiveness of the keyword and the quality of your content. You may see results in as little as a few weeks or as long as several months. Keep creating high-quality content and targeting long-tail keywords to improve your chances of ranking faster.
Q: Should I only focus on long-tail keywords for SEO?
Ans: No, it’s important to have a mix of both long-tail and broad keywords in your SEO strategy. Broad keywords can help you attract more traffic, while long-tail keywords can help you attract more targeted, high-quality traffic.