Google says “If you weren’t buying links, don’t disavow”

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In a recent Twitter exchange, John Mueller, a Search Advocate at Google, provided guidance on when to utilize the link disavow tool. According to Mueller, the tool should only be engaged if you have a history of purchasing backlinks links, which is against Google guidelines.

Mueller’s tweet stated,

“Essentially — if you weren’t buying links, don’t disavow.”

via John Mueller Twitter

This advice aligns with Google’s stance on the disavow file, as they have historically discouraged its use. Here are the tweets:

Both Mueller and Illyes emphasize that, in most cases, using the disavow tool can potentially cause more harm than good. Previously, Google had recommended disavowing links only in the presence of a manual action.

In an interesting response to another user, who said that using disavow tool, it could be a sign that I bought links. John mentioned that it’s not a sign that you bought links if you use the Disavow tool.

Screenshot 2023 07 13 at 4.17.47 PM

Therefore, unless you have engaged in link purchasing practices, it is generally recommended not to utilize the link disavow tool for your website.

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Abdullah, AKA "abdugeek," is a computer scientist turned tech writer and certified Growth Hacker. He has a versatile entrepreneurial mindset and is well-versed in the digital world with passion for animals, particularly fish. Founder of multiple digital startups in technology sector, he's constantly pushing boundaries and seeking new opportunities. Follow him on social media or learn more about him on his website.

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