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Google is testing different colored text in SERPs

Muhammad Abdullah by Muhammad Abdullah
February 19, 2022
in WP News
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When it comes to improving things, Google is known for doing A/B testing to keep themselves on the road to improvement. Recently I noticed a similar test that I thought should be shared with others. I noticed that the SERPs text color was different from the usual color on Google Search. You can find image snippets within this article.

The new color for texts on Google SERPs has a color code of #5AB3F0, which isn’t much different from the previous one, which was #8AB4F8. However, the new color does look refreshing. I noticed the color change only in the dark mode, though a day later, it was gone. Here’s the difference between new and old colors:

New Google SERPs color change
NEW text color in Google SERPs
Old Google SERPs color change
OLD text color in Google SERPs

What do you think of this little change in Google SERPs? Have you noticed a similar change as well? Let us know in the comments below.

Tags: Google SearchSERPs
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Muhammad Abdullah

Muhammad Abdullah

Abdullah, AKA "abdugeek," is a computer scientist turned tech writer and certified Growth Hacker. He has a versatile entrepreneurial mindset and is well-versed in the digital world with passion for animals, particularly fish. Founder of multiple digital startups in technology sector, he's constantly pushing boundaries and seeking new opportunities. Follow him on social media or learn more about him on his website.

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